My work as Digital Strategist at the UCLA Career Center involved a major rebranding campaign to increase the accessibility and reach amongst students of the services provided by the Graduate Services team. To do this, I used color schemes to designate separate campus divisions (Humanities, Sciences, etc.), which remained consistent across the various types of promotional materials I created. Since this content strategy was implemented, the branding strategy has extended beyond the Career Center to Graduate Division and the Humanities Administrative Group.
Marketing Materials for Events and Services
![](https://cdn.myportfolio.com/60f5ffccb4270ccddad588ba5566d8d8/31fbac9ceac011c0fffd97d6_rw_1200.png?h=b57b9f423df77b8ca7f27352e8942f7f)
![](https://cdn.myportfolio.com/60f5ffccb4270ccddad588ba5566d8d8/fa14344552e1f35e47fba38d_rw_1200.png?h=70a142c52d9e2de3f9dd2a4ae58ee28e)
![](https://cdn.myportfolio.com/60f5ffccb4270ccddad588ba5566d8d8/6cf1bc9058acf6dabb0b4701_rw_1200.png?h=43d4d71fb03999d83beb3f734348c7e5)