My work as Digital Strategist at the UCLA Career Center involved a major rebranding campaign to increase the accessibility and reach amongst students of the services provided by the Graduate Services team. To do this, I used color schemes to designate separate campus divisions (Humanities, Sciences, etc.), which remained consistent across the various types of promotional materials I created. Since this content strategy was implemented, the branding strategy has extended beyond the Career Center to Graduate Division and the Humanities Administrative Group.
Marketing Materials for Events and Services
