I conducted User Experience (UX) research through stakeholder interviews, focus groups, and usability testing to develop a website and branding campaign for the emerging Master of Social Science Program at UCLA in an effort to increase the visibility and applicant pool for the new degree program. I blended design schemes and aesthetics from the UCLA universal style guide with more contemporary typography and color palettes. In addition to graphic design work, I created the user experience workflow and web design for the program's website.
E-MAIL FLYER
PRINT FLYER
POSTCARD FLYER
E-MAIL LETTERHEAD
BUSINESS CARD (DRAFT)
